Ever since the launch of Groupon, daily deal websites have taken the world by storm by building for themselves a stable and money-making billion dollar market that continues to reap tons of profits by making wise use of group buying, one of the most profitable and time-tested business model. However, with thousands of daily deal websites that sell lucrative deals and offers, each one of them should create and launch unique and attractive deals that can create unparalleled customer loyalty and retention, along with a lasting presence in the market.
Daily deals are time-bound group buying offers, and should reach out to a wider set of customers who can purchase them within the stipulated time. This can be made possible only by capitalizing on lead generating email marketing campaigns to announce the daily deals that are launched each day. Daily deal websites that are developed using cutting-edge Daily Deal Software products will have built-in features to create and launch attractive email marketing campaigns to help customers avoid missing the deals.
Email marketing is the cornerstone on which a successful daily deal business has to be developed on. According to a recently conducted survey on email marketing, about 56 percent of the internet users subscribe to a minimum of two emails offers, about 61 percent of them read the entire messages, and about 45 percent of them share it with friends and family members. Thus, apart from helping businesses announce their offers and deals, daily deal email marketing provides immense value to the recipients as well.