Artsoft pulled a dirty trick and I'm not happy about it!

I recently purchased a breakout board and my Mach4 license from a very popular retailer, only to find out Artsoft won't let me manage my own license.
Had I known this I would have bought directly from them, but unless you dig deep into their website, you won't know this.
I was told that every time I try to activate a new computer with Mach4 with this license, I will need to contact the retailer I bought it from instead of allowing me the convenience to do this on my own.
Here's the worst part! If this retailer goes out of business, I lose my license as well as my $200 !!
That's total BS, Artsoft !!
Warn your potential customers on the front page of your website that this is what will happen if we buy from a retailer, or better yet, just don't sell your product through another retailer because the purchaser doesn't realize he will not be purchasing the same product.