They just provide a scale -- that is, a strip of mylar, and a head -- an electronic device with an LED, a lense, and some photo transistors (I'd guess).
I've sent them email asking for more info. I've ordered a 7 inch scale and head. $62.00 doesn't seem bad for a 500 cycles per inch device. I also bought an electronic up/down counter kit with four digit display for $16.50. I'll swap out the process and reprogram it to interface with the encoder.
I still have to design and build a mounting for it.
Ken
Kenneth Lerman
55 Main Street
Newtown, CT 06470