Ratingen, Germany in June 2013
The e-F@ctory Alliance* trade show is the first full exhibition to be staged using Mitsubishi Electric’s new virtual exhibition platform, and the first major virtual show
to deliver a convincing and rewarding visitor experience.
Designed to deliver an engaging journey for visitors combining access to technology experts via video and a wealth of reference material delivered direct to a PC, iPad
or tablet, the entire exhibition venue has been rendered in great detail and heralds a number of industry firsts.
The e-F@ctory Alliance trade show is the first full exhibition to be staged using
Mitsubishi Electric’s new virtual exhibition platform.
Embracing the ‘new’ is an important part of the experience, but the show’s creators are quick to point out that the Virtual Exhibition has been created to bridge the gap between real life events and support the ‘live’ conference and exhibition events.
The virtual exhibition is designed as an extension of a live event, not a replacement. As technology leaders in automation platforms and industrial software
Mitsubishi Electric Europe wanted to take what they liked best about an exhibition experience and use technology to see what was possible with the latest visualisation
and online interactive tools.
By making the experience available 24 hours-a-day to anyone with an internet connection, visitors are given access to information on-demand, when it suits them.
The meteoric rise of Wi-Fi enabled mobile devices with high-res screens, powerful graphics capability and interactive touch-screens has really brought the virtual exhibition platform alive.
Just like a traditional trade show there is a mix of shell scheme stands and larger bespoke exhibition stands.
There are over thirty exhibition stands in the e-F@ctory Alliance exhibition hall. Just like a traditional trade show there is a mix of shell scheme stands and larger bespoke exhibition stands. There is also a large themed Mitsubishi Electric exhibition stand, designed just for the virtual venue, and other members have transposed their existing stand designs to the virtual world; one such is fieldbus protocol vendor CLPA.
There are over thirty exhibition stands in the e-F@ctory Alliance exhibition hall.
Further into the future
Mitsubishi Electric already has more virtual exhibitions planned for the venue, which has eight halls in total; these include events for, for example, Energy, Food & Beverage, and Water. The e-F@ctory partner companies will have the opportunity to extend their exhibition stands at the current show and Mitsubishi is welcoming visitor and exhibitor feedback which it plans to use to mould the future of the venue which you can access from our website http://www.e-factory-alliance.com.
* e-F@ctory-Alliance is a factory automation initiative of Mitsubishi Electric Europe.
Pics: Mitsubishi Electric
Responsible for the content of this press release: Mitsubishi Electric Europe B.V.
Germany 
