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A record donation from AMF trainees once again after Christmas market sale

This year, the donation goes to Kinderreich Rems-Murr, German Child Protection Association of the Schorndorf / Waiblingen e.V. The initiative supports children who are at risk of poverty by financing memberships in sports clubs or music and tutoring in addition to everyday items such as clothing and toys. On February 12th, the young people presented the symbolic cheque to Ms. Ines Pfeil-Bürkle from Kinderreich.

Durable products for a sustainable future

The range of products that the commercial, technical and commercial trainees and students of AMF offer each year at the Fellbach Christmas market has grown. There are useful things such as salt and pepper shakers. "But there are also decorations, such as magnetic pins, Christmas trees or matching Christmas tree decorations," emphasizes Sezen Altinay, a commercial trainee from the organisation team. The range of products includes about 60 items, which is growing every year. This year, seven new ones were added, and like all of them, they were self-made. For the first time, items could be produced in the additive process on a 3D printer. "In doing so, we also heralded the future in our project company," says Tim Holderle, a prospective tool mechanic.

Promoting community spirit and supporting charitable projects

The metal and plastic products are strong and robust and non-disposable items. “Sustainability through durability is particularly important to us,” emphasizes Sezen Altinay. “They are practically unbreakable and can be used again and again,” adds Tim Holderle. This time the sales winner was the salt and pepper set which brought in almost 3000 euros. The magnetic pins were the most popular. Almost 500 of them were sold. A total of 18,000 euros were raised. Everyone welcomes the fact that the proceeds will be donated to charity. The Kinderreich Rems-Murr, German Child Protection Association, District Association Schorndorf / Waiblingen e.V., is now looking forward to receiving the record donation.
As always, the trainees themselves proposed the recipient of the donation. The presentation of the check took place on Wednesday, February 12th at AMF.

((Information about the AMF trainee Christmas market campaign))
Donation for a good cause
For the AMF project Christmas market stall with real practical relevance, which has been in existence for 14 years, aspiring industrial clerks and tool mechanics, DHBW students, technical draughtsmen, mechatronics engineers and warehouse logistics specialists work together in a cross-functional and interdisciplinary manner just like in a real company. The trainees plan and carry out the project independently. They are supported by the company and the trainers to the best of their ability and learn project work under real economic conditions. In the practical project, which starts in the spring, they learn how to think and behave as an entrepreneur under real conditions. The reward for the efforts with real time-pressure is the commercial success that benefits a good cause every year. The trainees themselves determine who receives the funds. The Christmas campaign will also take place again in 2020.

((AMF Company Information))
Market leader in clamping on the machine table
Andreas Maier Fellbach (AMF), originally founded in 1890 as a lock manufacturer, is now considered a world market leader in clamping, hand tools and locks. With more than 5,000 products and numerous patents, it ranks among the top innovators in the industry. With its worldwide market presence, the company and its employees always have an open ear for the problems of their customers. By listening to these needs and through professional advice, intelligent engineering and high production quality, AMF develops standard and customised solutions that succeed in the market again and again. Speed, customer contact and over 240 well-qualified employees guarantee success at Andreas Maier GmbH & Co. KG. In 2019, AMF earned a revenue of more than 47 million euros.

((Information about Kinderreich Rems-Murr))
Strengthening self-esteem and self-confidence of children and adolescents
The KINDERREICH Rems-Murr initiative provides fast and unbureaucratic help for needy children and adolescents on a social level; according to the principle of immediate neighbourly help. Donors are institutions, commercial companies, retailers and private individuals alike who are actively working against child poverty and for a better future for children and young people in the region.
Children from single-parent families, children with a migration background and children with many siblings are particularly affected by poverty. In many cases, growing up in poverty also has negative consequences in later life. For example, in addition to everyday items such as clothing and toys, membership in sports clubs or music and tutoring is difficult to finance.
The consequences are often low self-esteem and self-confidence of the children and adolescents and, associated with this, personal withdrawal and social exclusion. However, important educational content and social skills that are otherwise withheld from these children and young people are often imparted through cultural participation in everyday life and constant interaction with peers. In addition to the structural and tax requirements, which can only be regulated by law, the KINDERREICH Rems-Murr initiative also sees an obligation on society to combat poverty among children and young people.

Responsible for the content of this press release: Andreas Maier GmbH & Co. KG (AMF)


Andreas Maier GmbH & Co. KG (AMF)
Waiblinger Straße 116
70734 Fellbach
+49 711 5766-0
+49 711 575725

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