AUMA’s new image campaign “Experience.Success.” has now set its sights on the international market. AUMA, the Association of the German Trade Fair Industry, has published a promotional video clip along with the exhibition calendar “Trade Fairs Made in Germany 2020” in ten languages. In just 32 seconds, the film promotes Germany as the No. 1 exhibition location and briefly presents the key arguments for the successful participation in an exhibition in Germany. These films can also be downloaded from the AUMA website or linked to on YouTube. In addition to German, Arabic, Chinese, English, French, Korean, Portuguese, Russian, Spanish and Turkish versions are available as well.
The “Trade Fairs Made in Germany 2020” brochure contains dates and statistics for more than 250 international and national exhibitions in Germany. It has a completely new design and is available in German, English, French, Russian and Spanish. The exhibition calendar is aimed at interested parties in other countries who – as exhibitors or visitors – want information about exhibitions in Germany. To distribute the material, AUMA makes particular use of the international network of the German Chambers of Commerce Abroad and also diplomatic representatives, in order to reach its target groups all over the world. Versions in a further six languages will be prepared by the end of the year in cooperation with the Chambers of Commerce Abroad: Arabic, Chinese, Greek, Korean, Portuguese (Brazilian) and Turkish.
The aim of the new campaign with the motto “Experience.Success.” is to convince companies of the advantages of exhibiting – in particular in Germany, the leading international exhibition location. The quality of German exhibitions is exemplified under the three headlines: #WorldStage, #FutureLab and #NewBusiness. They show exhibitions as a stage for the company presentation, as an innovation platform and as a generator of new business contacts. The landing page www.auma.de/ExhibitionSuccess provides more detailed information, such as films explaining the whys and hows of exhibiting.
The campaign is also designed in such a way that members of AUMA – exhibition organisers and business associations – can adapt individual elements and incorporate them into their own communications.
The "Trade Fairs Made in Germany video" and "Trade Fairs Made in Germany 2020 calendar" can be ordered and downloaded at AUMA: www.auma.de/publications
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