Accelerating Growth in Europe with Its New Brand ODEY and a Showroom in Germany
One of the leading companies in the steel furniture and industrial workspace equipment sector, KOÇEL Çelik Eşya Sanayi A.Ş., continues to take strong steps both in Turkey and international markets with 48 years of production experience.
Founded in 1977 in Istanbul, KOÇEL began its production journey with drawer cabinets. Today, the company has become a global manufacturer operating in a 15,000 m² modern facility located in the Gebze Organized Industrial Zone, exporting to more than 60 countries worldwide.
With a strong R&D infrastructure, a quality-focused production approach, and a commitment to customer satisfaction, KOÇEL continues to reinforce its leadership in the industry. In line with its mission to make quality accessible to all, KOÇEL has launched its new brand, ODEY.
ODEY stands out with functional product groups designed specifically for workshops and industrial environments — including tool trolleys, storage cabinets, workbenches, and hand tools. These products are designed to maximize efficiency in work processes while combining durability and ergonomics with affordability.
As part of its global brand vision, KOÇEL took a strategic step in 2023 by opening a showroom in Germany to strengthen its presence in the European market. This investment allows European customers to experience the products firsthand and benefit from KOÇEL’s high service standards on-site, further enhancing the international credibility of both the KOÇEL and ODEY brands.
The Germany showroom stands as a clear indicator of KOÇEL’s ambitious growth plans in Europe and marks a significant milestone in the brand’s global expansion journey.
One of the leading companies in the steel furniture and industrial workspace equipment sector, KOÇEL Çelik Eşya Sanayi A.Ş., continues to take strong steps both in Turkey and international markets with 48 years of production experience.
Founded in 1977 in Istanbul, KOÇEL began its production journey with drawer cabinets. Today, the company has become a global manufacturer operating in a 15,000 m² modern facility located in the Gebze Organized Industrial Zone, exporting to more than 60 countries worldwide.
With a strong R&D infrastructure, a quality-focused production approach, and a commitment to customer satisfaction, KOÇEL continues to reinforce its leadership in the industry. In line with its mission to make quality accessible to all, KOÇEL has launched its new brand, ODEY.
ODEY stands out with functional product groups designed specifically for workshops and industrial environments — including tool trolleys, storage cabinets, workbenches, and hand tools. These products are designed to maximize efficiency in work processes while combining durability and ergonomics with affordability.
As part of its global brand vision, KOÇEL took a strategic step in 2023 by opening a showroom in Germany to strengthen its presence in the European market. This investment allows European customers to experience the products firsthand and benefit from KOÇEL’s high service standards on-site, further enhancing the international credibility of both the KOÇEL and ODEY brands.
The Germany showroom stands as a clear indicator of KOÇEL’s ambitious growth plans in Europe and marks a significant milestone in the brand’s global expansion journey.