Just in time for the start of Jens Lehmann's appointment as co-trainer at Arsenal FC, SCHUNK, the competence leader for gripping systems and clamping technology, will launch a smart online format of its marketing campaign with the no. 1 goalkeeper in August. The "Jens Lehmann Locker Room Conversations" are an entertaining mix of celebrity chat and professional knowledge involving top-class soccer and high-tech. Themes of the first episodes, which will run on different online channels by the end of the year, are the fascination with gripping, digitization, internationalization, careers, fans, and customers.
The campaign is the next important milestone in the collaboration with the world-class goalkeeper, which has existed since 2012. In addition to the "Superior Clamping and Gripping" advertising campaign in the media, World Cup and European Cup campaigns, and employee and customer events, the Technology-Goalkeeper-Talk ranks as a highlight of the collaboration at leading European trade fairs. As brand ambassador, Lehmann traveled to Hannover, Munich, Stuttgart, Milan, Paris and Jönköping and met, among others, Rudi Völler, Günter Netzer, Klaus Allofs, Christoph Metzelder, Gianluca Zambrotta, Emmanuel Petit and Thomas Ravelli, as well as business leaders such as Head of KUKA, Dr. Till Reuter, Audi Chairman of production and logistics, Dr. Hubert Waltl, and Head of Fraunhofer IPA in Stuttgart, Prof. Thomas Bauernhansl.
Team spirit strengthened
For Henrik A. Schunk, directing Managing Partner of SCHUNK GmbH & Co. KG, the partnership has been a stroke of luck: "with Jens Lehmann, we have succeeded in giving safe, precise gripping and holding a friendly face", emphasizes Schunk, underlining the team spirit that the soccer pro has brought to the SCHUNK team. For precisely this reason, a variety of SCHUNK employees now come to the locker room conversations as conversation partners for Lehmann. With over 2,700 employees in 9 plants and 33 subsidiaries, as well as distribution partners in more than 50 countries, SCHUNK is considered a pioneer in the areas of gripping systems and clamping technology worldwide. The customer base includes the who's who of machine and plant construction, robotics, automation and installation, and all major car brands and their suppliers. The campaign once again underlines the potential of modern marketing strategies in industries such as mechanical engineering. “Over the past five years, we have generated media coverage with our brand ambassador and gained recognition that could never have been achieved purely through print advertising", highlights Henrik Schunk.
Germany 
