VDMA
353
VDMA
353

TRUECYCLED yarn is driving sustainability in Lotus cars

vdma-textile-machinery news Image

Brain of Materials, located in Mönchengladbach, Germany, produces the WYRON truecycled® yarn for Lotus, using state-of-the-art Trützschler technology. The open-end yarn consists of 50% post-consumer textile waste and 50% recycled polyester, Nm 15. It is used for the back sections of car seats, providing a sustainable solution without compromising the standards expected by Lotus, a prestigious car brand known for its high-performance sports cars and electric vehicles. According to Lotus, the yarn’s premium haptics, lightweight properties, and sustainability attributes perfectly suit the spirit of its Emeya and Eletre models. Adding to its sustainability credentials, the production process – from collecting post-consumer waste to spinning the yarn – takes place entirely in Western Europe.

“At Lotus, we take a holistic design approach, with a commitment to true innovation and sustainability, whilst maintaining a luxury look and feel. WYRON truecycled® yarn demonstrates that dedication, and we’re thrilled to be the first automotive brand to bring the material to life in our cars” said Marie-Camille Lecoq, Head of CMF Sustainability at Lotus.

The heart of this success: Trützschler’s recycling expertise
Achieving such a breakthrough requires cutting-edge recycling technology and deep expertise.
“At Trützschler, we are proud to contribute our decades of know-how in textile recycling and innovative machinery solutions to this pioneering project,” says Christian Franke, Head of the Project Department at Trützschler. “By working closely with Brain of Materials for many years, we’ve ensured that the WYRON truecycled® yarn meets the demanding standards of the automotive industry, while offering high quality and durability.”

This is made possible by the comprehensive TRUECYCLED process, which provides a system solution for textile recycling. Covering every step from cutting and tearing textile waste to carding and drawing secondary fibers, TRUECYCLED enables the efficient production of sustainable, reliable yarns that serve as a premium alternative to conventional materials.

Driving sustainability forward
The integration of WYRON truecycled® yarn into Lotus vehicles marks a milestone in both the textile and automotive sectors. It proves that (textile) recycling can produce high-quality materials suited for the most demanding applications – showcasing its potential to shape the future of mobility and beyond.

About the Trützschler Group
The Trützschler Group SE is a German textile machinery manufacturer headquartered in Mönchengladbach, Germany. The company is divided into three business units: Spinning, Nonwovens and Card Clothing. Trützschler Spinning is the global technology and market leader in spinning preparation in the cotton and man-made fiber sector. With TRUECYCLED, Trützschler Spinning offers a complete solution for state-of-the-art recycling of textile waste – from cutting and tearing textile waste through to carding and drawing secondary fibers, resulting in high-quality, sustainable yarns. Trützschler Card Clothing is the global market leader in the production of high-performance card clothing for cards and roller cards. Trützschler Nonwovens is a leading supplier of complete production lines and machinery for needle- punched, hydroentangled (spunlaced), through-air and chemical bonded nonwovens. Trützschler machines, installations and accessories are produced and developed in nine locations worldwide. This includes four factories in Germany (Dülmen, Egelsbach, Mönchengladbach, Neubulach), as well as sites in China (Jiaxing and Shanghai), India (Sanand), the USA (Charlotte) and Brazil (Curitiba). Local service companies in Türkiye, Mexico, Uzbekistan and Vietnam and local service teams in Pakistan, Bangladesh and Indonesia provide customer proximity in key regions for the textile processing industry. For more information visit: www.truetzschler.com

About Brain of Materials
Brain of Materials AG was founded in 2019 and is based in Mönchengladbach, Germany. Started as an INTERREG project, WYRON truecycled® has since then been fully developed by Brain of Materials AG. WYRON truecycled® is a ready-to-use recycled yarn for the automotive industry from post-consumer textile waste blends. We are currently developing series products with a content of 25% and 50% recycled textiles, available in the colors red and blue. The yarn is manufactured locally in Western Europe and the entire production process is carried out without the use of additional chemicals or dyes.

For more information visit: www.wyron.com

Responsible for the content of this press release: VDMA - Textile Machinery Association

Login or register now and enjoy all the benefits of a community!

To get the whole functionality of IndustryArena Forum you need to login or register. This process is absolutely free.

Password forgotten?
Contact request
Guest Photo
Your message
The controller within the meaning of Art. 4(7) GDPR is: IndustryArena GmbH, Schneiderstr. 6, 40764 Langenfeld, Germany.
You may reach our data protection officer under [email protected].

Purpose of processing
We process your personal data concerning the use of the contact form and the communication with the company of the newsroom as well as the transmission of your data to this company in accordance to Art. 6 (1a) GDPR. This constitutes a legitimate interest for us in accordance to Art. 6 (1f) GDPR.

Recipient of the data
Within our organization, those units gain access to your data, which are necessary to fulfil the above purposes.
Personal data will only be transmitted to third parties if this is necessary for the aforementioned purposes or if another legal basis exists. If necessary, we conclude the corresponding data protection agreements with third parties, in particular pursuant to Art. 28 GDPR.

Data storing
Your data will be transmitted to the company of the newsroom for further processing. The period of storing is the duration of the processing of your request by the respective company.

Select contact person

Newsroom Logo

Design options

  • Title text color:
  • Content background:
  • Content text color:
  • Navigation background:
  • Tab text color:
  • Active tab text color:
  • Link text color:
  • Active link text color:
  • Background image Background color:

    How do you want to position the background-image?

    Please note: Banners and skyscrapers are only saved for the current language. For other languages, change the language using the button at the top right.

    Set the link for the background image

  • Banner

    How do you like to align the banner?

    Please note: Banners and skyscrapers are only saved for the current language. For other languages, change the language using the button at the top right.

    Set the link for the banner

  • Skyscraper

    Set the link for the skyscraper

Please note:

Banners and skyscrapers are only saved for the current language. For other languages, change the language using the button at the top right.