WALDRICH COBURG has entered new pathes with a completely new machine concept. The first serial machine TAURUS offers outstanding technology to an unbeatable price, but a great deal of emphasis was also paid on the design.
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Our efforts were worthwhile and have finally succeeded in winning the price for the best product of the year 2016/2017. The TAURUS machine won over the international jury 4 times: in the categories ease of use, design, high quality and functionality.
The Plus X Award quality seal is awarded in 7 categories: innovation, high quality, design, ease of use, functionality, ergonomics and ecology. Products have to be state-of-the-art with high quality and functionality. These are the minimum requirements to be accepted by the jury.And, one or more additional features, i.e. with real innovative character – these are the PLUS X factors to get real brand quality. Such a concept ensures that the Plus X Award keeps its high reputation as a credible label over all industries.
CEO, Hubert Becker, is very proud to receive the award: ‘for us it is the greatest praise to be the winner in the categories high quality, ease of use and functionality, showing us that the intense development work has paid off. ‘
Today and also in the future, innovation awards are a strong promotion tool for outstanding products. For Uwe Herold, managing director of WALDRICH COBURG, it’s a further important sales argument for the TAURUS. ‘In a difficult market environment special machines ‘Made in Germany’ are more important than ever before. We are on the right track.’ |
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With an international und independent expert jury out of 26 different industries, 23 competent strategic partners and more than 600 participating world-wide brands, the Plus X Award is the most important innovation award in the fields of technology, sports and lifestyle. Products with at least one “Plus X”-factor are receiving the Plus X Award quality seal. This goes for innovative technologies, outstanding designs as well as for intelligent and easy operation concepts.
Other criteria are also prize-worthy, like ergonomic and ecological properties, the variety of features as well as the use of high quality materials and its fabrication and, last but not least, for products with sustainability and long life-cycles. The innovation award has been existing for almost 13 years and was initiated as a project for the protection and strengthening of brands and its trade as well as for better market orientation for the end-user.
The representatives of WALDRICH COBURG will be officially awarded at the Plus X Award ceremony taking place in the plenary chamber of the former German Bundestag in Bonn on June 23, 2016.
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