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AUMA – The German Trade Fair Industry News

Certified data for exhibition planning

The Annual Report just published by FKM – Society for Voluntary Control of Fair and Exhibition Statistics – provides certified planning data for exhibition participation. The exhibitor and attendee figures, and visitor analyses, for exhibitions held in 2016 were surveyed using uniform standards, with figures for numerous exhibitions held in the first half of 2017 already available as well.

To mark the publication of the Annual Report, the Chairman of FKM, Klaus Dittrich, explained: “FKM data allow exhibitors and visitors to clearly identify how relevant an exhibition really is for them; above all, exhibitors can assess whether they will encounter their target group”.

Last year, a total of 50 German organisers that are members of FKM had 211 exhibitions certified by the auditing company Ernst & Young. In addition to the basic data, which includes the number of exhibitors, the stand space and the number of visitors, broken down into German and international segments, FKM provides data on the composition of the trade and private visitors, including data on their regional origin, influence on purchasing decisions, and professional status, for 162 events.

Along with the German members of the society, the two guest members from abroad, the Verona Trade Fair Company and the Hong Kong Trade Development Council, had 17 exhibitions certified.

Responsible for the content of this press release: AUMA – Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.

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