AUMA – German Trade Fairs
171
AUMA – German Trade Fairs
171

German exhibitors have an average of eight objectives at trade fairs

auma news Image

Exhibitors pursue a wide range of objectives at trade fairs. Above all they want to establish direct personal contacts with customers. This is one of the results of the AUMA MesseTrend 2019, a representative survey of 500 companies that exhibit at fairs with a focus on trade visitors. Commissioned by AUMA – the Association of the German Trade Fair Industry – and conducted by TNS Emnid, the study has now been published.

The German exhibitors define an average of more than eight different objectives that they pursue at trade fairs. The five most important objectives are cultivating relations with existing customers (named by 90% of exhibitors), raising the public awareness of the company and its products (89%), acquiring new customers (89%), presenting new products and services (82%), and improving company and/or brand image (83%). Exhibitions also continue to be important for concluding sales and signing contracts, both during and after the actual exhibitions (67%). 
The objective of recruiting new employees has risen in significance. In 2012 it was named by just 15% of exhibitors but in the current survey this increased to 23%. Larger exhibitors pursue this objective especially intensively: 41% of companies with an annual revenue of more than 125 million euros seek to recruit employees at trade fairs.

With more than 30 questions, the MesseTrend 2019 survey covers the number and development of companies’ appearances at exhibitions both in Germany and abroad, the associated investment including comparative figures for 2017/2018, exhibition investment as percentage of overall communications budgets, and the use and importance of different tools in companies’ marketing portfolios.

The study also contains the latest figures on the number and structure of exhibiting companies in Germany: sector, number of employees, and revenue. This representative survey of 500 German companies that exhibit at trade fairs in Germany was conducted by TNS Emnid in November 2018. The study is available now in German language.

AUMA MesseTrend 2019. AUMA MesseTrend 2019. Institute of the German Trade Fair Industry series, edition 50. Berlin 2019, 40 pages. ISBN: 978-3-00-062328-8. The print version can be ordered free of charge and the PDF file downloaded at: www.auma.de/Publikationen

Responsible for the content of this press release: AUMA – Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.

Login or register now and enjoy all the benefits of a community!

To get the whole functionality of IndustryArena Forum you need to login or register. This process is absolutely free.

Password forgotten?
Contact request
Guest Photo
Your message
The controller within the meaning of Art. 4(7) GDPR is: IndustryArena GmbH, Schneiderstr. 6, 40764 Langenfeld, Germany.
You may reach our data protection officer under [email protected].

Purpose of processing
We process your personal data concerning the use of the contact form and the communication with the company of the newsroom as well as the transmission of your data to this company in accordance to Art. 6 (1a) GDPR. This constitutes a legitimate interest for us in accordance to Art. 6 (1f) GDPR.

Recipient of the data
Within our organization, those units gain access to your data, which are necessary to fulfil the above purposes.
Personal data will only be transmitted to third parties if this is necessary for the aforementioned purposes or if another legal basis exists. If necessary, we conclude the corresponding data protection agreements with third parties, in particular pursuant to Art. 28 GDPR.

Data storing
Your data will be transmitted to the company of the newsroom for further processing. The period of storing is the duration of the processing of your request by the respective company.

Select contact person

Newsroom Logo

Design options

  • Title text color:
  • Content background:
  • Content text color:
  • Navigation background:
  • Tab text color:
  • Active tab text color:
  • Link text color:
  • Active link text color:
  • Background image Background color:

    How do you want to position the background-image?

    Please note: Banners and skyscrapers are only saved for the current language. For other languages, change the language using the button at the top right.

    Set the link for the background image

  • Banner

    How do you like to align the banner?

    Please note: Banners and skyscrapers are only saved for the current language. For other languages, change the language using the button at the top right.

    Set the link for the banner

  • Skyscraper

    Set the link for the skyscraper

Please note:

Banners and skyscrapers are only saved for the current language. For other languages, change the language using the button at the top right.