508,168 active members
3,334 visitors online
Register for free
Login Register
WIBU-SYSTEMS Blog

Adapting The Complex Software Licensing Landscape

September 2019
03
med_wibu-systems
Author: med_wibu-systems
Company: WIBU-SYSTEMS AG
Adapting The Complex Software Licensing Landscape

The digital transformations occurring across all segments of society are unfolding at breakneck speed. From autonomous vehicles and smart cities to digitized healthcare delivery, all facets of our connected world are evolving in ways seemingly unimaginable just a few years ago. With smart technologies built into phones, wearables, home appliances, and just about any other device, consumers are assimilating new technologies into their daily lives as fast as they are introduced.

Digital transformations are also driving cultural change. Consumer preferences are evolving dramatically, particularly in the way products are purchased, delivered, and updated. As a result, tried and true business models are no longer the norm and only those companies who possess the foresight and ability to alter their business practices to cater to the digitized consumer will succeed.

Let’s take a look at the effects these changes are having on the software industry and software licensing in particular. For an ISV, the days of the traditional perpetual license with maintenance contracts are long gone. Software users now expect to pay only for what they use and for the frequency in which they use it, and payment might take the form of a monthly subscription vs. a one-time upfront payment. Software updates and feature upgrades can be delivered via the Internet, and in some cases, users may want to try the software prior to purchasing. And, some consumers may be more comfortable with on premise software applications while others may prefer cloud application deployments.

The scene is just as complex, or perhaps more, for embedded software developers who need to be capable of delivering their software across multiple development platforms, architectures, and operating systems. They also need to be able to deliver updates in a secure fashion, particularly in the IoT and Industry 4.0 world where cybersecurity is paramount.

The bottom line for ISVs and embedded system developers is that the software licensing tools they use must be readily adaptable to the new purchasing and delivery models that are required to address the expectations of the next generation consumers.

Take, for example, the case of Vector, a German developer of advanced software tools and embedded components across a wide range of industries. They sell thousands of product licenses annually for products such as electric car charging, automotive safety and security concepts, Advanced Driver-Assistance Systems (ADAS), autonomous vehicles, AUTOSAR adaptive platform, and an array of other electronic systems. With such a diverse customer base, the company was facing several challenges in managing their license entitlements. First, they wanted to protect their invaluable Intellectual Property from piracy with a secure license delivery mechanism. Secondly, each of the industries that they served had unique licensing preferences and requirements and they were using disparate tools to address their needs. Ultimately, they wanted one integrated solution that would fit into their existing SAP back-office environment.

While their requirements for a modern licensing management system are not uncommon in today’s connected landscape, their array of such highly complex products for so many diverse use cases represented an interesting challenge. Wibu-Systems, in conjunction with our SAP integration partner, Informatics Holdings, provided a flexible license and entitlement solution that met all their requirements.

At the heart of the solution was CodeMeter License Central for the creation, delivery, and management of licenses. With the integration of CodeMeter License Central into Vector’s SAP system, Vector is now able to manage all its licenses centrally with ease, making for leaner support and more efficient sales processes. Depending upon customer requirements, licenses can be delivered securely via software-based binding technology or hardware-based dongles. It is an interesting story with an innovative solution and I invite you to read the entire case study.

Blog Archiv

October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
October 2016
September 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016