Create a program where each person involved in software development that has been in the company for over 1 year gets a 50% match up in purchasing a CNC machine up to a total of $2000 credit every 2 years. Place the program under "training match up" or something that releases you from additional liabilities. Work it so that on the employee side the remaining of the expenses are tax deductible.

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Display the best work/video on your website.

I think you will be amazed as to how many good ideas, small enhancements, and perhaps even people putting some time of their own on software development, will come up and how quickly the product will evolve to be even better.