Simple answer, because it usually cost less and saves time running 10/3.
50' of 10/3 costs around $75.
50' of 10/2 + 50' of 12/2 costs around $90, plus it takes twice as long to install since you're installing two separate systems.
Even if you found wire on sale that cost around the same, you'd still be wasting a lot of time since you'd have to run the extra 50' of 12/2.
Plus it looks cleaner just having one run of wire, instead of having multiple wire runs.