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IndustryArena Forum > SignMaking > Signmaking Topics > Need help with pricing....
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  1. #21
    Join Date
    May 2006
    Posts
    202
    I have a deep and abiding respect for tallented artists who have refined their skills. The manual process of installation might best be left to dedicated installers.

    Perhaps you overlooked my previous response.

    "Of all the unknown area's of this trade, installation tops the list. I learned this lesson the hard way. So, no I don't do much installation. A client should be informed, up front, they will be hiring you to build a beautiful sign. You may want to include the installation price in your bid, but it should be stated, "Installation by Others".

    Joe Crumley
    www.normansignco.com

  2. #22
    Join Date
    Apr 2006
    Posts
    41
    Nice
    Regards.
    www.gskcnc.cn

  3. #23
    Join Date
    Nov 2024
    Posts
    1

    Re: How much does customer expect to pay?

    To the original poster: figuring out a fair price for your signs involves balancing your costs, effort, and what customers are willing to pay. Since this is for a fundraiser, you also have the advantage of the cause itself adding perceived value—people often pay more when they know it supports something meaningful, like a school.

    The analogy about taxis is a good one. Taxi drivers don’t charge based on what they paid for their car—they charge based on the going rate for transportation in their area. Similarly, your pricing shouldn’t just reflect the cost of your materials or machine but also the value your sign provides to the buyer. Whether your CNC is expensive or home-built doesn’t matter to the customer—they care about the product and its worth to them.

    That said, Second Person makes a valid point about pricing being an art. If you charge too little, people may undervalue your signs and think they’re “cheap.” If you charge too much, you may lose potential buyers. The key is to find that middle ground. https://thriftizedispatchservices.co...ring-services/

    To tie it back to the taxi example, while the base fare is regulated in some places, additional factors like location, time of day, or demand often influence what people are willing to pay. Similarly, you might consider tiered pricing:

    Unpainted signs could be priced closer to your base costs ($40–$50).
    Painted signs could command a premium for the extra time and artistry ($60–$80).
    If buyers know it’s for a good cause, offering a “suggested donation” range might encourage those who want to contribute more.
    Ultimately, your signs are worth what people feel they’re paying for—a mix of craftsmanship, cause, and convenience. Good luck with your fundraiser; it sounds like a wonderful project!

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