Geof,
As far as our pricing criteria is concerned, it started out as the typical, "bid it low so we can get some work" philosophy as most small shops start out. And unfortunately, for us, we have gained the reputation for doing quality work, for a low price. And when I do attempt to bring the bottom up a little, some of our current customers tell me that the quality is expected of everyone, (I think it should be), and that price is all that really matters anymore.
I don't know if you have, or not, since you make your own product line, but when you get a minute, check out mfg.com. From what I have seen, a ton of buyers from companies all over the country are sourcing their parts on there. Having been a member on the supplier side for the last three years, I will tell you that it is competitive out there. Typically, jobs are getting awarded for literally 1/2 of the average price quoted. And no, most of them are not going over seas. After seeing the competitiveness of the industry, I don't see how a shop could afford a Mori or other more expensive equipment.
That is, unless they make their own product, or have what we call "the good old boys" syndrome. Meaning they have been making parts for certain companies for years and years and the buyer will pay whatever they charge for the parts.
Oh well. We'll get through it. It'll just take us until these machines are paid off in a couple of years to go the next step.
Gizmo