these come in a roll. there is not specific max length.
AMS makes the encoder. model 5311. they sell a $15 "sample" board with the reader chip. the chip itself is only $5 or so and they offer free samples if you want to make your own board. its got mounting holes o you can implement a little cnc'd plastic housing and mount. they only offer 300mm free sample magnetic tape, but its standard bogen tape which should only be $10-$20 or so per metre. i do not know of a source though that sells cut lengths.
the encoder can output a variety of signals, but most controls would take the ABI incremental.