The name of the company will have little to do with the number of web hits. The content of the web page and the meta data associated with it will determine how it is ranked.
The name should be easy to remember and there shouldn't be too many companies with similar names.
My company is Mark Kenny Products Company, LLC (my father used to have a company with that name). My name is Kenneth (Kenny) my twin brother is Mark. We make equipment for veterinary anesthesia. The only problem I've found with the name is that lots of people think my name is Mark Kenny. I get mail addressed to Mr. Kenny, or Dear Mark. Oh well.
Good luck with your company. Take it from me; naming will be the least of your problems.
Ken
Kenneth Lerman
55 Main Street
Newtown, CT 06470