It pretty sure to be a Universal motor. It is made, as it says to run on both AC & DC. It is the same kind of motor as most power hand tools,routers, vacuum cleaners etc. of the 120ac variety. You can get or build various speed controllers fairly cheap, To reverse the direction you will have to reverse the series field leads, As you can see from the label, one of the down sides to Universal motors is their poor speed control under load.
One of the only couple of things that restricts the top speed in a universal motor is the frictional load.
Al.
CNC, Mechatronics Integration and Custom Machine Design
“Logic will get you from A to B. Imagination will take you everywhere.”
Albert E.