We use those gap pads on a lot of the products where I work.. Lots of hot electronics stuffed into little camera enclosures. According to the designers they work great. I'm not totally convinced, but they're smarter than me, right?
I've stuck one on my finger and pointed the heat gun at it for a while, and my finger didn't burn. You'd think it would transfer heat better than that. In some of our applications we have a stack of those things almost 1/4" thick. I guess they're better than not having any connection between the chips and the enclosure, in the case of our cameras!
In a related note, I've used a much thinner version to heat sink a TO-220 package with "live" mounting tab to a heatsink that was going to be exposed to the user. I used an insulating "post" around the screw, but you can use nylon screws + nuts as well if the heatsink isn't going to get super hot. ( I used Digikey P/N BER176-ND for a TO-220, but they have other sizes on the catalog pages nearby ) The "gap pads" are typically squishy material and can squeeze out (and then short the part to the 'sink) if you're screwing something tight to a heat sink - they're typically for when a chip is pressing against an enclosure from inside. Whereas the thin type can be torqued pretty tight without shorting...
Just a few observations, if they help any.