If there is nothing 'critical' about the grooves, I wouldn't waste my time modelling the exact surface, because it doesn't really facilitate machining the details later. What you'll want is a nice smooth toolpath running the length of each groove. Such a toolpath would most likely be a simple projection of a line onto the 3d surface of the basic mold shape. As Rob posted above, an engraving style toolpath.
I do not use Rhino or Rhinocam, but for this type of functionality in OneCNC, you'd need the Expert version with Custom SMT toolpath to make your job easy. At least, I think it would be easy
First you get good, then you get fast. Then grouchiness sets in.
(Note: The opinions expressed in this post are my own and are not necessarily those of CNCzone and its management)