Originally Posted by
tjskcnc
CarveOne~
Please keep posting here. I have learned a lot from your posts on this site. This can be a very symbiotic relationship. The technicians can learn from the artists, who, in turn, need to learn from the technicians.
A 4'x5' sign is still a fairly large wood sign. There is a lot of work within that size range. Starting at $45 to $65 per sqFt, I am sure you can figure out the profit potential.
As an experienced sign maker, I have found most customers, thus the majority of sign work, want large capital block letters covering every inch of the sign face. Ugly, but, if you're running a business for profit, you give the customer what they want. Beautiful signage, such as the examples from Joe's site, come at a premium price, and most customers will not want to pay for it. "Just make the letters real big" is what you will hear most of the time.
Many years ago I had a friend in the business, Chuck Craft, who specialized in glue chip, etched, and gold leafed signs. He made signs for many micro-breweries, pubs and bars. His craftsmanship and design work were second to no one. Most of his work was still "large capital block letters covering every inch of the sign face." That paid the bills. The icing-on-the-cake was the beautiful signage he was able to do for the high paying customers that came along once in while.
For you newbies that are seriously considering entering the sign business, that basically means not to expect, just because you have this neat cnc machine that can create all these beautiful pieces of art, that your customer is interested. You may be thinking of fantastic 3D lettering, graphics, and designs, while your customer is thinking "large capital block letters covering every inch of the sign face."
Anyway, enough rambling.
Just add your own 2 bits worth and keep this section of the site growing.