Well, we make money from the steel cutting and at one time it was 100% of our income. I tell you a lot of things that do/don't work:
Don't work: Flea Markets (hard to sell a $100 cutting to person with $10 bucks in thier pocket).
Don't work: Selling precut general designs. The real money is in personalization and custom work.
Don't work: A website alone will only bring in about 20% of what you need to survive (but you still need one)
Does work:A color brochure (even if you print it yourself) helps a lot.
Does work: Find a local independant restaurant(s) and see if you can setup a display in their waiting area and put out brochures (simple 1 page with your website and phone number) in exchange for cutting them some "art" for the restaurant.
Does work: Word of mouth for local customers. Get pictures of everything you cut.
Does work: Offer finishes (powder coat) on pieces. Get setup with a local powder coat shop to do bigger stuff and learn how to do stuff less than 24" yourself.
Don't work: Smaller cuts than about 14" in size. Too much handling and labor for the preceived value.
Don't work: selling through retail gift shops.
REALLY don't work: selling through any consignment agreement.
Sorta Works: Find local gate and fence companies and provide them with a way to buy a really low cost package of samples and free catalogs. Most will look at you like you grew a third head. A couple will see the value. Have wholesale pricing or work out a commission program so they can make money.
Your decorative cutting business will be spotty and seasonal. You will do well around Christmas and poorly in the summer months (even though a lot of the exterior work is being done then)
So there you have some of the things I learned. If you already have contracts with local mfg's and fab shops that could give you job shop business or contract business, then you can build that part of the business but beware that they will beat on you ruthlessly for lower prices and you find yourself working for minumum wage (happens anyway (:_))
Like any other business on the face of the earth it's success will depend on your willingness to stick with it, but to change course when the target moves. Never quit your day job based on a promise of work or one job. Keep your overhead as low as possible the first couple of years. Be honest and straight up with your customers, but be aware they may not be the same with you.
Trust and verify
Tom Caudle
www.CandCNC.com