John
Let me rephrase my last post.
You need to be at least at the manufactures recommended feeds and speeds for your material. I use a bunch of half inch variable helix AlTin coated endmills. I just got done with a job where I was profiling 4340 at better than 1000sfm. .375 doc both radially and axially. That's 7700rpm and 100ipm. No coolant. I could have turned it up. I called the manufacturer and asked what I needed to do to and they told me to turn it up and keep at least half the tool dia in the cut. Otherwise it would cool and go away.
So, Call your tool rep. I get carbide from Lakeshore and Carbide Connection. They are happy to help you with feeds and speeds.
The big thing is to not second guess them. Do what they tell you. Sure you might trash an endmill. So what? You will have learned something. You might find it's faster. And that makes you money.