Who are we? What makes us different? And how do outsiders see this at a glance? Questions that every company probably asks itself from time to time. And so do we. Specifically, we wanted to create a new key message and a new key visual for trade shows and for all communication. "But a new image, a new message that says everything about us, catches the eye and stays in the memory, can only be developed creatively if one's own market positioning has been analyzed very precisely in advance," emphasizes Daniela Steinhart, Content Manager at TDM Systems.

Want to learn more about our new key visual and key message, then read on here!